Are you interested in finding out more about your product and your marketing strategy directly from consumers and store managers?

We test your products with real shoppers in store and online and work with you to improve and successfully launch your brand!

Contact Us Today

Although the primary purpose of a marketing test is to learn and improve, our approach is to treat a test like it is a small scale product launch that can be built on and expanded!

Programs range from one day to one year and from one store to a thousand stores, we have a program to fit all products and budgets.

Three easy steps;

Step 1: We put your products in stores and online, we promote your products, real shoppers discover your products and make their initial purchasing decision - to buy or not to buy!;

Step 2: We intercept shoppers before and after they have made their purchasing decision. We gather as much information as possible from them about your products and create a detailed report for you.

Step 3: We use shopper feedback, as well as quantitative data (the results) to make suggestions that often lead to significant improvements to your product and to your marketing plan!

Refine and Improve Your Products Quickly and Accurately!

Developing a beverage that EVERYBODY loves isn’t easy!

Take some of the guesswork out of it, work with our testing, development and marketing experts! We will help you to improve your product and marketing programs!

Our beverage development and marketing team will work with you to improve your products and marketing strategy!

If you are ready to find out exactly how your brand performs with real shoppers, take five minutes to read through our market testing strategy & planning process

Primary Objectives of Market Testing

1. Market Viability: Test the viability of your product in target accounts – did it meet or exceed sales volume expectations for the category? 

2. Volumetric Assumptions: Apply the sales numbers to broader market to see how your product could do on a national scale

3. Consumer Feedback: Gain qualitative insights (consumer opinion) on flavor, packaging, pricing, and usage via in store demos in order to further refine the product for improved results

4. Price elasticity: test different price points in different locations to determine impact on velocity

What is our Strategy

1. Target placement of your products in accounts and categories that reflect a regional or national distribution strategy

2. Utilize in-store demos to gain qualitative consumer feedback - what consumers like and don’t like about your products!

What’s The Plan?

• Produce a small quantity of your product

• Build Sales and Marketing Collateral

  Sell sheets

  Sales presentations    

  Demo guide

  Branded apparel

  Website

  Social media pages

  Shelf talkers

• Train Sales Team - Extensive face to face product and strategy training one to two weeks before sales calls start

Present to target retailers in select Geographic Area/s including but not limited to: Los Angeles – Orange County – Ventura County

Testing is available in any market in North America, Southern California is the #1 market for consumer product testing and our primary focus however, we execute programs locally and globally

• Target Channels: Supermarket, convenience, drug, natural, restaurant, bar, hotel, health/fitness related locations & any other channels that is a good fit for your products

• Store Count: 10 store or 10,000 stores it’s up to you, 10 stores is considered a marketing test, anything over 500 stores is considered a launch, this will be discussed in detail prior to issuing you a proposal

• Category/Shelf Location: we will work with you to decide which parts of the stores are the best to target and make these areas primary

• Merchandising & Sales Support

  2 stops per week per store, or as needed to fill purchase orders and merchandise (restock shelves and adjust or replace POINT of sale material

Images are provided to our clients from each sell in occasion and merchandising event as they happen on a daily basis

• Pricing: Monthly price adjustments will test price elasticity 

• In Store Demos: Multiple sampling demos per month per store

Trained brand ambassadors will set up demo station and offer samples and info. Ambassadors will ask consumers for feedback on branding, sensory evaluation (taste, smell, color, texture), price and other qualitative (to do with the senses) and quantitative (to do with the numbers) data! Ambassadors will recruit consumers for follow up

Reporting

Sales report: accepts, declines, reasons

Velocity reports: how much is being sold per point of distribution

Demo reports: how much was sold and feedback from consumers

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